This company called Segway have this great new thing called a Human Transporter that has gyroscopes in it and is fun to scoot around on. Everyone on the block will be really impressed if you’re the first to have one.
Reality is, no one is going to just go to Amazon and fork out the price of a small car for a Segway just to spin around town (well, almost no one). The marketing seems to be totally undirected, but the whole concept seems to be more geared at the young urban professional than anyone else. To my mind, this is exactly the type of people who are least likely to give up driving to work (although I suppose they may buy a Segway, but it will be fun, not because it’s practical.)
So what exactly are Segway and their financiers up to? (The people involved include John Doerr, arguably Silicon Valley’s foremost venture capitalist.) Are they really setting themselves and the world up for a big disappointment, or is there a fantastic, secret plan behind it all?
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