Martin puts it succinctly in his comparison of the N80 smart phone and the Apple iPod.

The N80 is a social device, the iPod has this wanker element to it that I dislike.

There is a serious issue to think of here. Why is the iPod so popular, when other devices such as PDAs were a total failure in the mainstream market? The answer seems to be that the iPod had emotional appeal, it gave people what they wanted, while PDAs were cool and logical and provided what they really needed. People just didn’t want them.