From the footer of the easyhotel.com confirmation email:

Intellectual Property: The easyGroup of companies has built up a significant reputation in the name “easy” and has a number of trademark applications and registrations in many countries. easyGroup cannot permit others to use the “easy” name without the group’s rights being prejudiced. It follows that no use should be made of the name “easy” (or anything similar to it) without our consent.

That’s easyToUnderstand. They’re definitely not looking for easyMoney. I know it’s easyToForget to capitalize your company name too.