Video is too emotional

Joel de Rosnay, a panellist here at Les Blogs says that video can be too emotional. It’s too easy to put together a piece of video which shocks people or pulls their heartstrings. But it’s really a cheap trick, used all too often on mainstream television.

tags:

What will it take to get companies really blogging?

When will big companies really embrace the idea of having a conversation with customers? Will they do it voluntarily, or will they be forced into it? By new competitors who do communicate better? By scandals and annoying customers?

Here at Les Blogs, there are a number of speakers telling us how corporates use weblogs so that a brand is about a relationship with customers, rather than just something on a billboard. They are all from big companies. But really, these companies are still using weblogs very well.

Tags:

Continue reading

Word-of-mouth and blogging takes time!

Robert Scoble says that one of the reasons he (and others) got into blogging because they had a lot of time on their hands. It isn’t time that it just takes time to write. You also have to spend an awful lot of time listening. Listening (really listening, not just browsing) is hard, it takes a lot of time.

Tag:

in Uncategorized | 61 Words | Comment

Ryanair should have a conversation

So I’m here at Les Blogs in Paris for two days. Robert Scoble are talking about conversations. They are telling some interesting stories. The basic idea is about turning public relations into a conversation. They have a book out, and stories about Vichy, Target, and so on.

Of course the question is, why do some companies not blog, even though they see it’s a good idea?

Continue reading

The Blueface user interface

Screenshot of new blueface screen - click for larger imageIrish VoIP company Blueface has introduced a new section on its web interface, that lets you set your phone number up so that it rings in two places at once. So I can set it up so that when a customer rings my Dublin number, both my phone in the office and my mobile phone (and my home phone as well, if I want) all ring, and the call goes through to whichever phone is answered first. I can add and remove phones from the system just by dragging and dropping them on the web page. This is the way all phones should work!

FON on Linux.ie

FON has gotten some coverage on Linux.ie. That’s cool because FON is a great example of commercially applying the open source model and using Linux in a concrete, understandable way. That’s because the access points that underpin the whole system are based on the Linux platform, and as such, are available under the GNU Public Licence. And like GNU/Linux, FON is all about sharing resources to create added value for the community.

Continue reading