When will big companies really embrace the idea of having a conversation with customers? Will they do it voluntarily, or will they be forced into it? By new competitors who do communicate better? By scandals and annoying customers?
Here at Les Blogs, there are a number of speakers telling us how corporates use weblogs so that a brand is about a relationship with customers, rather than just something on a billboard. They are all from big companies. But really, these companies are still using weblogs very well.
Tags: lesblogs
Continue reading →